Ready to raise your prices? Read this.
Knowing when to raise your prices can be one of the most challenging decisions to make as a visionary woman in business. On one hand, you want to be able to help as many people as possible and on the other hand, you have real financial goals that you want to hit so you can reinvest in your business, live the life you deserve and reach more people.
Here’s my motto to help you navigate this decision more easily:
“The best time to raise your prices was yesterday…the next best time is today.”
Here’s 3 ways to approach your pricing so you feel good about charging more:
1. Your pricing should evolve over time.
Your pricing is something that should evolve and change over time. As you grow, bring more skills and expertise to your business, and help your clients to achieve better results more quickly, your prices should increase as well. The best strategy is to look at your current pricing and offers on a yearly basis and adjust them accordingly.
2. Your pricing can bring you a different level of client.
When you raise your prices, you’ll immediately begin to attract more committed people who are serious about getting greater results. People who make a financial commitment to work with you at the 3K, 5K, 10K level or more are more committed to doing the work that is required to reaching their goals. So I want you to ask yourself this: do I want to work with people who are more committed or less committed? If you want clients who are more committed, you need to raise your prices. It’s just that simple.
3. Your pricing can call you into your next level of leadership.
When you decide to charge more for your products and services, it’ll call you into seeing yourself differently. Ask yourself: Who did I need to become to command this new price? How do I need to think? How do I need to feel? What do I need to be spending my time on? Then commit to showing up in your business as that new leader. If you feel that you need support to get to this new leadership level, go ahead and invest in yourself to get the support you need. You, your business and your clients deserve to see the best version of you.
Your Assignment:
If you want to take your prices to the next level, take a moment this week to decide when you’re going to raise your prices and what you’ll raise them to. Then take action immediately to communicate the change to your current clients and let them know when the new prices will take place. You’ll also want to adjust all of your offers too. This will allow you to have more income and impact, starting now!
MEET THE AUTHOR: TAI BETHUNE
Tai Bethune is Founder of The House of Conversion™. Through her programs and trainings, she’s known for teaching trailblazing women how to make bank from their genius working 3-4 days per week.