How to craft an irresistible offer

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Are you ready to attract a totally different level of client and know it’s time for your offers to have a serious makeover? This is a normal part of growing and evolving within your business and I want to share with you the #1 way to craft an irresistible offer that serves and sells. Doing this one thing right will make all the difference in your financial results and have you land the right clients who pay you what you’re worth and bring you referrals.

Here’s how to make your offer totally irresistible: Make sure you craft your offer in a way that solves an important problem that your ideal client already knows they have (not a deeper root problem that they’re not currently aware of).

Let’s craft an irresistible offer using an example.

If you’re a marriage therapist, you know that the deeper root problem your ideal client has that is wreaking havoc in their marriage is that they have unresolved issues with their parents. You also know that this is your specialty and that you can help them solve this problem.

Here’s the thing, in order to make your offer irresistible to your ideal client, you shouldn’t speak to the unresolved issues with their parents. You want to know why? Because your ideal client isn’t aware that they have unresolved issues with their parents. The important problem that they are aware of is that they’re worried the passion and love has disappeared from their marriage and they don’t know if they’ll ever get it back again.

So your irresistible offer should focus on providing your ideal client with the tools, strategies and support they need to bring the passion and love back that disappeared from their marriage. Because that is about solving the important problem that your ideal client is currently aware of.

In fact, a great offer and program name would be:

Bring the Passion Back: 90 days to Fall Back in Love with Your Partner & Save Your Marriage.

Doesn’t that sound compelling? Go ahead and use this new focus to revamp all of your messaging around your offer to allow your business to grow with a lot less effort on your part.

Your Assignment:

Take a look at all of your offers and using the example above, determine if they really meet the irresistibility test. If not, tweak them so your offers solve the important problem that your ideal client already knows they have (not a deeper root problem that they’re not currently aware of and that you’ll be helping them to resolve within your program). This is really a million dollar tip that will dramatically increase your sales and income overnight, so go implement it right away.