Ready to raise your prices? Read this.

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Knowing when to raise your prices can be one of the most challenging decisions to make as a visionary woman in business. On one hand, you want to be able to help as many people as possible and on the other hand, you have real financial goals that you want to hit so you can reinvest in your business, live the life you deserve and reach more people.

Here’s my motto to help you navigate this decision more easily: 

“The best time to raise your prices was yesterday…the next best time is today.”

Here’s 3 ways to approach your pricing so you feel good about charging more:

 

1. Your pricing should evolve over time.

Your pricing is something that should evolve and change over time. As you grow, bring more skills and expertise to your business, and help your clients to achieve better results more quickly, your prices should increase as well. The best strategy is to look at your current pricing and offers on a yearly basis and adjust them accordingly.

2. Your pricing can bring you a different level of client.

When you raise your prices, you’ll immediately begin to attract more committed people who are serious about getting greater results. People who make a financial commitment to work with you at the 3K, 5K, 10K level or more are more committed to doing the work that is required to reaching their goals. So I want you to ask yourself this: do I want to work with people who are more committed or less committed? If you want clients who are more committed, you need to raise your prices. It’s just that simple.

3. Your pricing can call you into your next level of leadership.

When you decide to charge more for your products and services, it’ll call you into seeing yourself differently. Ask yourself: Who did I need to become to command this new price? How do I need to think? How do I need to feel? What do I need to be spending my time on? Then commit to showing up in your business as that new leader. If you feel that you need support to get to this new leadership level, go ahead and invest in yourself to get the support you need. You, your business and your clients deserve to see the best version of you.

Your Assignment:

If you want to take your prices to the next level, take a moment this week to decide when you’re going to raise your prices and what you’ll raise them to. Then take action immediately to communicate the change to your current clients and let them know when the new prices will take place. You’ll also want to adjust all of your offers too. This will allow you to have more income and impact, starting now!

Have you hit a revenue plateau?

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Have you hit an revenue plateau?

One of the things about an revenue plateau is that it’s hard to know what needs to change in order to get the money faucet flowing again.

You may be asking yourself: Should I be marketing more? Should I be spending more time and money on new ways to attract clients? How am I supposed to figure all of this out when I’m already slammed with the stuff I currently have on my plate? If this sounds like you, then you’re in the right place.

Here’s three questions to ask yourself to help move the needle forward in your business:

 

1) Am I undercharging?

The challenge of undercharging can be tricky because the root of it only lives in one place and that’s within your mindset. The truth is that you can charge whatever you want for your products and services, as long as you deliver much more value than the dollar amount you’re asking for. Begin to focus on all the valuable ways that your products and services change people’s lives and also on up-leveling your offers to communicate that value. This will immediately increase your confidence so you can raise your prices, starting now.

2) Do I have proper boundaries regarding my time?

One of the most important areas where you need to have strong boundaries is around your time. As a purpose-driven woman in business, TIME = MONEY. You need to be focusing your time on the most important income-generating activities like sales, marketing, building collaborations, and really taking care of your clients so they get great results. These activities will allow your business to continue to grow and be more profitable. In order to safeguard your time, think about how you can delegate or leverage technology to take care of some of the non-income generating parts of your business so you can be freed up to do the activities that lead to you earning more.

3) Is there anything in my business that is draining my emotional energy?

It may be a conversation that you’ve been avoiding with someone on your team or even with a client. It could also be a bad habit that you know you really need to change. Every time you think about it you may get emotionally drained or feel disempowered. These are all ‘energy zappers’ that knock you off your game and cost you money. It’s really important to address or let go of these ‘energy zappers’ so you can free up that emotional and mental space to focus on things that are going to move the needle forward in your business.

Your Assignment

Take some time this week to ask yourself these three questions and take action. Not addressing these areas is keeping you stuck in an income rut and there’s no reason it needs to be this way. I promise that you’ll feel more empowered and abundant in your business after you’ve taken care of these three things.

How to get more visible now

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Want to reach more people and get more visible? Of course you do. But with everything that has been going on in the world recently, you may be feeling like you want to climb under a rock and hide out a bit or that your purpose has been put on hold by world events.

If this is how you’ve been feeling, remember this: the world needs you now, more than ever.

Here’s 3 heart-based steps to be more confident and become more visible:

 

1. Reconnect to your WHY:

Remembering your WHY can be very motivating and allow you to be more confident in your purpose. It can help you to step into a deeper level of commitment within yourself and what you’re here to do on this earth through this vehicle called your business. Here’s a few great questions to ask yourself: Why did you decide to start your business in the first place? What are the special gifts you know you’re here to share with the world? What are the specific ways that creating success in your business will create change for your life and in the lives of others? Take a moment to gain clarity on these.

2. Reconnect to your VISION:

Do you have a specific vision of what the world could be or should be? You’ve been given that vision for a reason and it’s up to you to be the leader who makes that vision a reality. Take a few moments to remember what that vision is and why it’s so important to you and how it will better the world we live in.

3. Reconnect to your MESSAGE (and share it authentically):

Once you go through steps 1 and 2 above, you’ll be more confident and motivated to keep moving forward in your business. Now I want you to think about who your ideal clients are, what specific challenges they’re having right now and how you can help them. Pick one specific way that you can help right away and write an article for your blog about it, share it as a post on social media, do a Facebook live on it or even turn it into a signature talk. Commit to sharing your message and to changing more lives. Your ideal clients are waiting for you to show up in a more bold, compelling and authentic way. So give yourself permission to be their leader.

Your Assignment:

Take the time to go through these 3 heart-based steps above to increase your clarity and confidence. Then commit to taking action to be more visible. You deserve to be seen and valued for who you really are. So own it and get yourself out there!